As the Social Media Lead for White Claw Ireland, I manage the brand’s digital presence while contributing to broader marketing strategies. My role includes overseeing day-to-day social media operations, crafting and executing innovative content strategies, and leading creative direction for campaigns to ensure alignment with the brand’s identity. I actively engage with the online community, fostering brand loyalty, and collaborate with influencers to amplify reach through authentic partnerships. Additionally, I plan and manage paid media campaigns, maximising performance to achieve measurable results. Beyond digital, I advise on larger activations such as out-of-home campaigns, festival appearances, brand partnerships, and new product launches, ensuring an integrated approach to marketing. This holistic involvement has driven significant growth in engagement and strengthened White Claw’s presence across Ireland’s competitive beverage market.
